Brand Identity by Ioanna Milopoulou

Ioanna Milopoulou Creates The Doboho Brand Identity

Ioanna Milopoulou, the lead designer of the awarded work Ioanna Milopoulou's Doboho Brand Identity demonstrates, Free-spirited brand identity for hand-crafted bags made by Elene K. Bohemian and arty, anti-conformist, casual and friendly, open to women of all ages. The organic form of the main illustration is an abstract representation of a hand, having an inner motion, that of a free bird. Typography as well as the warm and earthy color palette of Doboho brand, give out a feeling of comfort and relaxation. Through simplicity and symbolism the design manages to convey the core features of the brand identity and differentiate it from other fashion products..

Brand Identity by Ioanna Milopoulou Images:

VIA: http://competition.adesignaward.com/design.php?ID=82191

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